Tuesday 4 October 2016
The History of Vibe
Vibe is an American music and entertainment magazine founded by producer Quincy Jones in 1992. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued semi-monthly with double covers, with a larger availability online. The magazine's target audience is predominantly young, urban followers of hip-hop culture.
The magazine has featured such cover stars like, Tupac, Dr Dre, Prince, Eminem, JAY-Z and many other well known faces from the hip-hop and R&B genre. In 2014, the magazine moved online-only. After its move to the internet the magazine has seen its views sky-rocket due to its increased availability and convenience to its target audience. Vibe is highly regarded as one of the first original hip-hop magazines and is still very popular today. It has become more relevant over the years and as hip-hop has evolved, so has Vibe.
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