Ideal Reader

Before I find out what my target audience will be I must first find out what the target audience of grime is. Radio one Extra is the "holy grail" of grime, and they target their audience particularly to the younger generation of older teens to younger 20 year olds, so this is what my target audience will be mainly. My target audience will need to relate to both the language used in my magazine, of an informal or "street" register, and also relate to the music the magazine is about and the artists themselves, so that they have a sense of relief that there are others going through similar struggles as them. For this reason I would target young people, predominantly males, from rough backgrounds who are going through some form of struggle however I will also try and get female interest as well, this is what grime is targeting, which is why it is so popular in big cities like London, my ideal readers feel grime music as a religion and a way of life, it is more than the music and beats, it has a bigger and deeper meaning that many of the rough and inner city kids can relate to, so this is what I would like to mimic for my magazine.