![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj2Q-ZfF9qS4SAeuQlmJXFNNly57GPOQGX_C3RFeozsv6NP47szrQ3jamToVs48bqEOWmVkjdxGrw-iCEtyG6_MX_zvt6bdCY9o0bR18MEfSxV4FK2Zv45O5sl2YNwY81ZZILd_OJzYaHp/s320/drake+billboard+cover.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj2Q-ZfF9qS4SAeuQlmJXFNNly57GPOQGX_C3RFeozsv6NP47szrQ3jamToVs48bqEOWmVkjdxGrw-iCEtyG6_MX_zvt6bdCY9o0bR18MEfSxV4FK2Zv45O5sl2YNwY81ZZILd_OJzYaHp/s320/drake+billboard+cover.jpg)
As you can see both of the magazine covers use the same cover star, Drake, and as both of these magazines have two very different target audiences and different genres, they both use Drake because he can be viewed as both a pop star and a rapper. It is all about perspective, whether you view him as either an artist of pop or hip-hop.
The way Drake is positioned is reflected by the genre of the music magazine, for example, on the Vibe cover he is wearing a hat that is off-centred and has a posture that promotes him as a person who is more of a rebel and wont conform to societies rules, which is what hip-hop and rap is all about, expression and rebelling. Whereas on the cover of Billboard, which is more of a pop culture magazine, has a close up of him and shows him more in a plain way without any accessories, this is because they want their audience to see him as a less threatening idol than the way he is portrayed on Vibe.